A RETAIL & BRAND ADVISORY, uniquely positioned to design strategic consumer-centric frameworks that scale. Leveraging extensive expertise across the various facets of the digital ecosystem - to break down barriers fostering accelerated conversion, loyalty, and brand love.
FOR FOUNDERS & GROWTH STAGE BRANDS looking to differentiate, dominate, and unlock their path towards unprecedented growth.
WHERE WE EXCEL
Providing growth advisory services based on our depth in expertise managing, operating, and growing profitable industry-leading businesses. We have mastered the balance of art alongside science - at the nexus of product, story, & experience.
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Identification of your “High-Calorie” Consumer; who are they, what are they looking for, and how best to target, message, and market towards them.
Compelling Value Proposition(s); what differentiates your brand, and how to strategically message your product, service, and “why to buy”.
Consumer Experience Journeys; where are the sweet spots across your digital funnel, and how best to optimize ahead of launch to maximize acquisition, loyalty, and brand credibility.
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Strategic messaging strategies that motivate your ideal buyer.
Inspiring content application that drives engagement and return visits.
Digital design optimizations that drive intuition, ease, and speed to checkout.
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Strategic identification of the top growth opportunities that will facilitate your long term sustainable growth.
Tech & experiential innovations that ensure you are standing out, rather than blending in within the competition.
Market Share
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Brand Love
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Acquisition
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Retention
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Conversion
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Revenue
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Profitability
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Click Through Rate
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Market Share ⋆ Brand Love ⋆ Acquisition ⋆ Retention ⋆ Conversion ⋆ Revenue ⋆ Profitability ⋆ Click Through Rate ⋆
With deep roots leading teams across the merchandising, marketing, omni-channel experience, and brand building functions; we tailor our approach towards your unique goals. With a sharp focus on the consumer; we optimize performance, & bring innovative ideas to life. We are known to deliver results through measurable and scalable ROI-backed strategies.
CASE STUDIES
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TARGET CORPORATION; Women's Fashion Business
$5B+ P&L Ownership
Digital profitability within women’s apparel improved by +21%, revenue increased +32%, and market share gains were up +40% in 2023; outpacing the broader apparel industry.
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SAMSUNG ELECTRONICS
$3B+ P&L Ownership
NPS increased +46 bps, revenue increased from prior year by +31%, and conversion grew by +24% year-over-year.
Mobile launch sales +41% and conversion +23% year-over-year. through strategic marketing and merchandising efforts.
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ULTA BEAUTY @ TARGET
$2B+ P&L Ownership
Launched 50+ prestige beauty brands within a mass environment in partnership with Ulta Beauty. Close collaboration and trust unlocked incremental sales of +31% to total beauty portfolio, organic traffic growth +14%, and digital AOV increase of 24%.
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WALMART
Annual Marketing Budget Managed: $39M
Established positioning, identified target audiences, and developed marketing plans with specific objectives across different channels and segments, growing digital consumer base by 43%.
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TARGET CORPORATION: BEAUTY BUSINESS
$3B+ P&L Ownership
Oversaw unprecedented growth from $350M in 2019 to $2.5B+ in 2020, driven by first-to-market brand partnerships and experiential omni-channel technology.
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TOTAL WINE & MORE
Launched the guest-facing app focused on the same day delivery of adult beverage through our partnership with Instacart, driving revenue increases of 51% year-over-year through this new channel.
Launched enterprise wide internal-facing app, allowing for optimized packaging in-store, leading to incrementalorder pickup fulfillment volume of 34% year-over-year.
